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Focus Areas for Marketing
Welcome to the Marketing library. Here we provide information to help you tell your station's story in the community, encourage tune-in, promote upcoming programs and events, and reinforce your station's reputation and values in the minds of your listeners.
New to Public Media?
In addition to the Marketing resources you'll find in the menu options at left, we recommend the following general resources to help "ground" you in your new position:
How to Browse our Marketing Resources
In the menu at the left, you'll see several different ways to search our Marketing library:
Focus Area: These categories help you look for resources related to a particular marketing subdiscipline, such as Advertising, Branding, Public Relations, or Community Engagement.
Target Audience: Whom are you trying to reach with your Marketing activites? Resources in these categories help you learn more about those who listen (and those who don't).
Media Type: Browse our Marketing resources according to the medium you plan to employ: print, digital, live events -- or your own airwaves.
Resource Type: Want to go straight to a particular form of help? You can zero in on station samples, tutorials, articles, relevant research findings, and more through this set of categories.
If you're looking for something very specific, you can always search by Keyword in the box at the top left.