2011 PMDMC Presentations

We have collected a large percentage of the presentation slides shown at the 2012 Public Media Marketing and Development Conference for your reference. If you are having trouble remembering the name of the session you are looking for, you can refer to the conference schedule grid. You must be logged into the website to access the presentations. If you can't remember the username and password provided to you, or can't find a specific presentation, please email Josh Andrews for assistance.

Title Link
New York Public Radio Digital Inventory Management Tools view
New York Public Radio Digital Inventory Management Tools view
New York Public Radio Digital Inventory Management Tools view
PMDMC 2012: Session 02. Disruption! How Technology is Changing Public Media view
PMDMC 2012: Session 03. Outside Insight: Helping Sponsors Succeed view
PMDMC 2012: Session 04. Understanding CRM, Part 1: Big Ideas view
PMDMC 2012: Session 06. Major Donor Conversations: The Real World view
PMDMC 2012: Session 07. State of the State: The Public Media Brand view
PMDMC 2012: Session 09. A Tour of the MercyCorps Sustainers Program view
PMDMC 2012: Session 10. Creating Your Annual Operating Plan for Underwriting view
PMDMC 2012: Session 15. Winning: Positioning Public Media in an Election Year view
PMDMC 2012: Session 17. DEInteractive: Reports on a Year of Testing E-Appeals view
PMDMC 2012: Session 18. How Do I Get There from Here? Your Plan for Smart Growth view
PMDMC 2012: Session 19. Turn Facts Into Feelings view
PMDMC 2012: Session 22. Perfecting Your Cases for Support, Part 1 view
PMDMC 2012: Session 23. Creating a “Balanced” Marketing Program view
PMDMC 2012: Session 25. State of the System in Radio Membership view
PMDMC 2012: Session 26. Selling Across Boundaries: Collaborative Underwriting view
PMDMC 2012: Session 30. Perfecting Your Cases for Support, Part 2 view
PMDMC 2012: Session 33. Sustainer Programs: Financials and Revenue Forecasting view
PMDMC 2012: Session 34. Creating a Better Online Donation Experience view
PMDMC 2012: Session 35. Digital Strategy: All About Local view
PMDMC 2012: Session 36. Arts & Music Intensive: Zeroing in on Opportunity view
PMDMC 2012: Session 39. Events Intensive 1: Donor Events Simplified view
PMDMC 2012: Session 41. Fundraising and Facebook view
PMDMC 2012: Session 43. Digital Game Changers view
PMDMC 2012: Session 44. Arts & Music Intensive II: Current Cases for Support of Performance Programming view
PMDMC 2012: Session 49. Mixing Media 1: Multi-Platform Solicitation Strategies view
PMDMC 2012: Session 50. Volunteers: Best Practices for Recruiting, Motivating, and Engaging Your Station’s Best Friends view
PMDMC 2012: Session 54. Moves Management: Demo of a Real Plan in Action view
PMDMC 2012: Session 55. Events Intensive III: From Simple to Grand view
PMDMC 2012: Session 57. Mixing Media 2: Tracking Multi-Platform Response view
PMDMC 2012: Session 63. Media Sponsorships that Count: Beyond the 6 pt. Print Credit view
PMDMC 2012: Session 65. Sustainer Acquisition, Upgrade, and Recapture view
PMDMC 2012: Session 67. Digital Sponsorship: Inspiration and Encouragement! view
PMDMC 2012: Session 68. Building Meaningful Connections with Potential Donors view
PMDMC 2012: Session 71. A Tale of Two Audiences: Marketing and Positioning Dual Services view
PMDMC 2012: Session 74. The Nuts and Bolts of Membership Operations in a Digital World view
PMDMC 2012: Session 75. Packaging by Business Category view
PMDMC 2012: Session 76. The Bucks Stop Here: The Changing Role of Station Managers and Leadership Volunteers view
PMDMC 2012: Session 78. Getting Into Video on the Cheap view
PMDMC 2012: Session 79. Effective Use of Billboards and Outdoor Advertising view
PMDMC 2012: Session 82. Innovation Jumpstart! view
PMDMC 2012: Session 83. Kickstarting Your Planned Giving Program view
PMDMC 2012: Session 86. Public Media as Convener of Public Conversations view
PMDMC 2013: Session 01. Moving On Up: Advanced Sustainer Practices view
PMDMC 2013: Session 02. On-Air Fundraising Starts Here: Who’s Listening? view
PMDMC 2013: Session 03. The Halo Effect: A Detailed Look at Latest Research view
PMDMC 2013: Session 05. Using Your Digital Assets to Connect with Stakeholders view
PMDMC 2013: Session 06. Adrian Sargeant: On the Future of Philanthropy view
PMDMC 2013: Session 09. Maximizing Online Revenue view
PMDMC 2013: Session 11. Category Drill-Down: Healthcare view
PMDMC 2013: Session 12. Shift Your Volunteer/Intern Program into High Gear! view
PMDMC 2013: Session 13. The Cygnus Donor Survey Reveals Public Broadcasting Donor Feedback view
PMDMC 2013: Session 14. Death, Dying, Asking, and Giving: Gift Conversations with Planned Giving Prospects view
PMDMC 2013: Session 15. Ten Things You Should Know About Media Usage view
PMDMC 2013: Session 18. Creating Your Unique Value Proposition view
PMDMC 2013: Session 19. Supercharge Your Digital Revenue view
PMDMC 2013: Session 21. Recharge Your Corporate and Institutional Fundraising view
PMDMC 2013: Session 22. Getting People on Board – Engaging Board Members in Fundraising view
PMDMC 2013: Session 23. Data That Matters view
PMDMC 2013: Session 26. Sustainers ABC view
PMDMC 2013: Session 27. Exploring Agency Perspectives view
PMDMC 2013: Session 28. "Going Local”: Where’s the Money to Come From? view
PMDMC 2013: Session 29. Winning Strategies For Working with Ad Agencies view
PMDMC 2013: Session 31. Banish “One Size Fits All” for Good! view
PMDMC 2013: Session 34. Keeping the Sizzle in Your Drives! view
PMDMC 2013: Session 35. Dale Merrill Sales Seminar, Part 1: Helping Sponsors Succeed view
PMDMC 2013: Session 37. The State of TV Membership and How to Advance Your Success view
PMDMC 2013: Session 38. Culture Shock: Building a Culture of Philanthropy view
PMDMC 2013: Session 39. Building a Creative Brief - Part 1 view
PMDMC 2013: Session 41. Managing $1,000 Gifts as Mid-Level Giving view
PMDMC 2013: Session 42. Category Drill-Down: Finance view
PMDMC 2013: Session 43. Dale Merrill Sales Seminar 2: Initiating New Opportunities view
PMDMC 2013: Session 45. How to Position Your Monthly Giving Program to Change Everything view