Resource Types: PDF
Member Only Content
Cheat Sheet: Key Sponsorship Message Points
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
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Underwriting Traffic Report Checklist
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
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On-Air Fundraising Pitcher Training Workbook
The Greater Public team of advisors have come together with stations to present a comprehensive on-air campaign-planning template.
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Sample Job Description: Director of Corporate Support
Three sample corporate support job descriptions, courtesy of Vermont Public Radio.
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IRS Regulations Related to Sponsorship
Master IRS compliance with this update by John Crigler, attorney for Garvey, Schubert, Barer.
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Underwriting Category Study
Greater Public has released the 2013 Category Study, a follow-up to a 2010 study of the same name.
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Underwriting Guidelines Template
The template is based on FCC guidelines and rulings as well as the National Standards for Underwriting Credits.
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Corporate Support Billing Goals Worksheet
This worksheet breaks your overall sales goal into weekly activity goals and identifies the number of cold calls you'll need to make to be successful.
Member Only Content
Event Sponsorship Glossary of Terms
Download a list of common terms and definitions relating to Event Sponsorship.