Member Only Content
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Member Only Content
Member Only Content
WGBH On-Air Underwriting Promos/Testimonials
Examples of how WGBH use underwriting testimonials on-air.
Member Only Content
Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
Member Only Content
A Practical Guide to Sales Rep Compensation
Explore the different types of compensation plans offered to corporate support salespeople and manager and see pros and cons for each commission structure.
Member Only Content
Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
Member Only Content
Sponsorship Trade Policy Template
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
Member Only Content
Station Fined by FCC Due to "Promotional" Product or Service Mentions
The FCC has proposed a $3,000 fine on noncommercial station WOBO(FM), Batavia, Ohio, for three announcements that violate FCC’s rules.
Member Only Content
Sponsor Newsletter: A WGBH Case Study
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.
Member Only Content
Secrets to Closing Underwriting Sales
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.