Member Only Content
How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
All Tags in Membership
Member Only Content
Member Only Content
Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Member Only Content
Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
On-Air Scripts for Fundraising During a Natural Disaster
Use these scripts if you're fundraising on-air amidst - or during fallout from - natural disasters to make the case for the singular value of public media in times like these.
Member Only Content
Webinar: Fundraising During a Natural Disaster
Member Only Content
Webinar: Creating a Top-Performing Membership Program
Your Guide to Fundraising While Federal Funding Is Uncertain
This collection of recommendations and information will help you continue to build strong support for public media while proposals to remove federal funding are under consideration. Check back for updated resources as the legislative process evolves.
Member Only Content
How to Use the Power of Direct Mail
While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
Member Only Content
The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.