Digital Communications Associate – Part Time
WHYY
Philadelphia
,
PA
Application Deadline: Friday, Oct 01, 2021
Description
About WHYY
WHYY serves the Philadelphia region with trusted journalism, eye-opening storytelling and intimate local arts programming. Our curiosity and commitment to this community is what drives our programming. It’s also what drives our hiring.
Below you’ll find an employment opportunity in the fast-paced setting of the Philadelphia region’s leading public media provider. The award-winning professional staff of WHYY sets the bar high in television, radio and online. Whether it’s preparing a program to air or a behind-the-scenes role in support, all positions are vital to continuing—and growing—our impact in our community.
WHYY offers a voice to those not heard, a platform to share everyone’s stories, a foundation to empower early and lifelong learners and a trusted space for unbiased news. Learn more about our Social Responsibility Program. It’s how we live.
About the Role
The position is responsible for developing, producing and tracking digital communication vehicles that grow audiences and revenue by enhancing awareness of WHYY’s programs and services within a variety of constituencies.
MAJOR DUTIES AND RESPONSIBILITIES
Writing & Editing
Collaborate on writing efforts for WHYY brand and programs, especially new products; circulate and monitor to ensure message consistency.
Ensure quality and content of communications that originate in other areas of the organization, including newsletters and eblasts, especially related to brand positioning and style.
Email Communication
Coordinate processing and dissemination of email campaigns through Engaging Networks or other platforms to uphold deadlines and ensure timely delivery.
Liaise with Member Services Manager around Passport communications.
Research and create new or limited run newsletters to increase audience engagement.
Serve as primary copy editor and technical proofer for Member Communication Specialist & sub-brand newsletter editors.
Work with web developers to create and troubleshoot web-based email and newsletter templates
Fundraising
Manage sub-brand communications during on-air pledge drives.
Assist with renewal emails and associated data queries.
Serve as quality control on recipient queries for Member Communication Specialist.
Training & Support
Serve as consultant and trainer for Membership, Newsroom and Major Gift event reminders and event follow ups and internal communications.
PERIODIC DUTIES AND RESPONSIBILITIES
Assist in gathering data for email engagement analytics reports.
Support social media and web advertisement efforts to ensure alignment with marketing communications strategy.
Qualifications
Education: A bachelor’s degree in English, journalism, advertising, marketing or other related discipline is necessary.
Experience: Two to four years relevant experience in a marketing environment with a solid portfolio of marketing communications writing and content creation. Hands-on knowledge of email systems and experience driving revenue through various communications touch-points. Creativity, initiative and a willingness to support organizational change are important.
Technical Skills:
Goal-oriented writer (clicks, donations, registrations, etc), with an instinct for presenting materials in a compelling and informative way.
A skilled proofreader.
Internet, computer savvy, and database savvy, with strong Microsoft Excel skills.
Able to understand, edit and create queries in a database.
Able to perform basic HTML edits (as related to email marketing).
Able to meet strict goals and deadlines.
Ability to mine data and convert it into insights that are useful and practical to people across the organization
Experience with email marketing databases a must.
*All WHYY employees are required to receive the COVID-19 vaccination. Proof will be required upon hiring.