MANAGER OF PUBLIC RELATIONS & MARKETING
KMFA Classical 89.5
Austin
,
TX
Application Deadline: Thursday, Jun 30, 2016
Description
Join a talented and collegial team committed to inspiring and restoring the human spirit through classical music!
KMFA Classical 89.5 is seeking a Manager of Public Relations & Marketing who will develop and implement strategies to increase listenership and deepen audience engagement and community awareness. Duties include marketing planning and communications, media relations, web and social media content, and community engagement initiatives. Reporting to the General Manager, the PR & Marketing Manager will be a pro-active, creative thinker and cross-disciplinary team player.
Responsibilities
- Electronic communications: plan, write and coordinate e-newsletters and e-blasts.
- Social media: maintain and expand the station social media accounts; stay abreast of developments in social media and recommend presence on new platforms as appropriate.
- Digital content: administer KMFA web site and app. Write or assign web features, edit submissions, ensure quality control and brand consistency throughout web site. Collaborate with Director of Broadcasting & Content to maintain cohesion of on-air and online communications. Track and improve web and digital engagement through appropriate analytic tools.
- Media Relations: maintain media list and cultivate relationships with media.
- Branding: oversee rollout of new KMFA brand platform working with creative agency. Work with all departments to ensure consistency of branding, graphic identity, and marketing messaging throughout all communications.
- Advertising and marketing materials: work with agency and freelancers to develop ads and marketing collateral as needed. Make paid media recommendations and oversee implementation of external marketing campaigns.
- Community Relations: cultivate and maintain relationship with community arts partners. Manage existing projects (Instrument Drive, Summer Radio Camp, SXSW Showcase etc.) and recommend additional ones. Serve as staff support for KMFA Community Advisory Board.
- Events: plan and coordinate station promotional events, such as booth and table displays and/or twitter and other online presence. Participate in relevant job fairs.
Qualifications
Excellent writer and editor with strong presentation skills
Bachelor’s Degree in Public Relations, Marketing or related field
Track record of success with social media
Track record of work experience in Public Relations, Marketing Communications, or related field
Knowledge of html, content management systems, and SEO or keyword marketing strategies
Knowledge of classical music and the Austin arts community helpful
Public radio or nonprofit experience helpful
Compensation and Benefits
Starting salary low $40s, plus a comprehensive benefits plan including fully paid employee medical and dental insurance, 403(B) contribution plan, vacation, sick/personal leave and holidays.
To Apply
Open until filled. For best consideration, apply by June 30, 2016. No phone calls.
Email resume, cover letter, three professional references and three writing samples tojobs@kmfa.org. Please include mention of how you learned about this job opening.
Or mail materials to:
PR/Marketing Manager Position
Classical 89.5, KMFA
3001 N. Lamar Blvd., Suite 100
Austin, TX 78705
ABOUT KMFA
KMFA Classical 89.5 is a non-profit listener-supported classical music station of Central Texas. Our mission is to uplift, entertain and educate Central Texans by providing the best in classical music and cultural programming.
KMFA-FM is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, citizenship status, Vietnam era or special disabled veteran’s status, or sexual orientation.