Digital Sponsorship Library

These real-world tools and examples are designed to address the specific barriers to online sponsorship prevalent in public media. These articles are organized by topic to help stations move forward more easily with a digital sponsorship strategy, and generate online revenue in earnest. Local station professionals should rely on the library to build a baseline of knowledge about digital sponsorship and the fast-changing online advertising landscape in general. And as consumption of content continues to shift to digital platforms, it’s…