Leveraging the Halo Effect to Write Copy that Delivers

2013 Jacobs Media/NPR Halo Effect Research included, an element that is especially powerful for local stations — the notion that companies can be perceived to support the local community as a result of sponsoring public radio content, something that is very important to many listeners (the research involved a dial test, focus group, and one-on-one interviews in three different markets). Building on the research findings, these four specific evergreen copy practices are are recommended to…