Public Media Benefits for Four Types of Corporate Support
What is Underwriting? The age old question: is public media underwriting philanthropy, is it advertising, or is it sponsorship? Partnerships between companies and nonprofit organizations come in a variety of forms. There is no one-size-fits-all approach to forming these partnerships, and those that tend to have the greatest impact are formed specifically to meet the goals of both organizations. They may even evolve over time as priorities, goals, and needs shift. Valuable, effective corporate-nonprofit partnerships…