Webinar: Leveraging The Halo Effect To Write Copy That Delivers

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.

We present findings from NPR’s Halo Investigation Qualitative/DialTest Study — conducted by Jacobs Media in 2012 — to frame and define the value proposition associated with the Halo Effect. We also offer practical tips for crafting underwriting copy well poised to deliver the benefits of the Halo Effect to local sponsors, and share examples of Halo Effect-friendly copy within some of public radio’s top business categories. This training is one component of the Greater Public…