How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?
Some stations change rates daily, depending on demand, with algorithms to help make decisions. Others can’t spare the bandwidth to think about inventory usage too closely, and simply cross their fingers and hope to sell out. Join Kirk Nelson of Market Enginuity for a definitive online workshop on how to manage your underwriting inventory. No matter the size of your corporate support team, you’ll learn to use specific tools to identify your maximum revenue potential…
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