Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.

In addition to hearing the news about the halo effect in 2013 from Paul Jacobs, Susan Leland of NPR will share some additional research that will be helpful for you in making the case for public radio sponsorship to your underwriters and prospects. Paul and Susan will also present some tips on structuring breaks and writing copy that leverage the halo for your underwriters and keep listeners engaged.