Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Corporate Support | Sales Process
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.