Effective Ways to Educate Clients About the Reality of Radio Listenership
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
Focus on new business in categories that are forecasted to receive the biggest industry growth, according to the Bureau of Labor Statistics.
Respond to COVID disruptions with forward-looking corporate support practices.
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.
Learn to leverage your social network to find the right prospects, build trusted relationships, and achieve your underwriting sales goals.
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
Connect thoughtfully with current underwriters to strengthen relationships in the context of the COVID-19 pandemic.
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