Effective Ways to Educate Clients About the Reality of Radio Listenership
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
Corporate Support | Sales Strategy
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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The Five Best Sponsorship Business Categories to Work Right Now
Focus on new business in categories that are forecasted to receive the biggest industry growth, according to the Bureau of Labor Statistics.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 2
Respond to COVID disruptions with forward-looking corporate support practices.
How to Pivot Your Corporate Support Practices to Meet This Year's Challenges
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.
Four Big Reasons Public Media Sponsorship Executives Should Use Social Selling
Learn to leverage your social network to find the right prospects, build trusted relationships, and achieve your underwriting sales goals.
Innovative Underwriting Ideas Being Used by Stations During COVID-19
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Best Practices for Pitching Digital Sales
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.
Five Ways to Increase Digital Sponsorship Revenue in FY21
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
Reassuring Your Underwriting Clients During COVID-19
Connect thoughtfully with current underwriters to strengthen relationships in the context of the COVID-19 pandemic.