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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
Corporate Support | Value Proposition
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 2
Respond to COVID disruptions with forward-looking corporate support practices.
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Corporate Support Winning Proposal Examples
Get inspired by these exemplary four-point corporate support proposals.
Surefire Ways to Secure an Appointment With a Sponsorship Prospect
Get a prospect's attention by showing them you've don'e your research and understand a particular business need they might have that you could help solve.
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
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Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
How to Pivot Your Corporate Support Practices to Meet This Year's Challenges
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.