Major and Planned Giving | Donor Cultivation
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Are You Mis-Applying Membership Tactics to Your Major Giving Program?
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
Apply the Right Tactics to the Right Level of Giving
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
Building New Revenue Starts With Gratitude
Learn whom to approach and how to approach them to build a new revenue stream in a time of crisis.
Planned Giving Communication During the COVID-19 Pandemic
Communicate with donors about changes in giving incentives related to the CARES Act or the SECURE Act in a way that's appropriate to this challenging moment.
Major Giving Toolkit
Develop a reliable pipeline of truly transformational gifts to your organization with consistent, donor-centered practices that keep major donors giving, and giving more.
Major Donor Cultivation
Pave the way to an ask by creating a personalized relationship with each prospect.
The COVID-19 Crisis Is a Time to Pull Major Donors Close
Feel confident reaching out to major donors who have shown they want to - and are - giving in this time of crisis.
Design Gift Club Benefits and Annual Calendar
Build loyalty among your gift club members with monthly personalized engagement designed just for them.