Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Pitchers must sell listeners on the value and importance of supporting the station.
As hurricanes and wildfires devastate portions of the U.S., feel confident making the case for the value of public media music during your fall fund drive.
Use these scripts if you're fundraising on-air amidst - or during fallout from - natural disasters to make the case for the singular value of public media in times like these.
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?
Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
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