Connect the right donors to the option to make Qualified Charitable Distributions using these sample letters, emails, and on-air promotional copy.

Marketing and Soliciting There are multiple ways to market Qualified Charitable Distributions: Online: Make sure to provide information on your website about this gift opportunity. (Check out this sample web copy.) Use prominent banners and donor testimonials throughout your web pages, particularly closer to calendar year-end. Direct mail: Consider postcards as the most cost-effective option. Target those within a year of eligibility (send to longtime donors age 69 and older, if you can). Email: As…