Launch this essential fundraising pathway that lets donors travel from membership to major giving.
A well-managed gift club provides its members with more personalized updates and activities to build their loyalty while discovering which donors may have capacity to make larger gifts. Set Giving Levels To identify the giving levels for your new gift club, look for natural patterns of giving. Most database/CRM systems will show a breakdown of current donors’ giving levels. Giving patterns tend to be based on both donor preferences and on what fundraisers ask for.…
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