Marketing the Opportunity It’s true. Most people who leave a bequest will never tell you. In fact, according to the National Committee on Planned Giving (now PPP), 68% of bequest donors have not notified charities of their intentions. That’s a sobering statistic and makes it imperative that you communicate broadly about this opportunity. Using your airwaves, your website, social media and any other broad-based communication platform you have will help direct potential donors to this…