As you see, follow-up (or stewardship) should be where you invest much of your time. Stewardship is the first step to the next gift. Dropping the ball at this point is not an option! As we know, too many donors don’t make another gift to organizations. We should strive to achieve a 90%+ renewal rate of our major donors because we have stewarded their gifts extremely well. Stewardship is all about building that relationship further.…

Good stewardship is not about frequency of touches. It is about meaningful, special treatment of our donors. What can you do that would make this donor feel wonderful about their gift?