Audience Journey Donor Retention Toolkit: Instructions

How to use: We’ve created a handy checklist to help you manage your tasks. Pick a date when you’ll launch the first message, and work backward to assign dates and owners to each task. Segmentation To get started, and keep things simple, we start with segmenting your donors into: First-time (donors in the first year of membership) Multi year (donors who have renewed once if not multiple times) If you want, you can break out…