Thank-You Copy

Often we’re so focused on fundraising letters and emails that we don’t devote adequate time to the words that keep donors close… and keep them giving. Strong, donor-centered thank-you letters are the way we show appreciation to the donors we’ve worked so hard to recruit. And these gestures do so much more. They acknowledge receipt of the gift, let the donor know how the gift will be put to use, and reinforce that the donor…