How to Maintain Quality Member Data
GOOD DATA LEADS TO GREAT INTERACTIONS
A well-maintained database is the most critical element of a membership program. Bad data leads to poor fundraising.
A checklist of ideal requirements
Whether you’re evaluating your current database practices and capabilities or considering options for a customer relationship management (CRM) system conversion, an ideal database should be capable of doing everything on the following checklist. Similarly, the people on your team working with the database should be trained thoroughly. Organization-specific standard operating procedures should be set and followed to ensure that data integrity and consistency are maximized.