On-Air Fundamentals Cohort Training

On-Air Fundamentals Cohort Training - January 2024 - Philadelphia

Join us January 4-5, 2024 in Philadelphia

Master the essential components of on-air public radio fundraising alongside your peers with this 1½-day in-person training.

Our in-person training is back! This in-depth experience brings together cohorts of public radio professionals who are responsible for on-air drives. We use  curriculum based on practices at top-market stations, brought to life by Greater Public individual giving advisor Jay Clayton and long-time on-air fundraising producer Colleen Casey. Join your fellow membership, on-air fundraising, and program professionals for a day and a half of intensive learning. Then lean on your new connections and colleagues to stay inspired and help solve your own fundraising challenges.

Cost and Registration

The cost for this in-person training cohort is $699 per person for Greater Public members and $1,099 per person for non-members.

Limit is 18 participants; only two people per station. Travel and hotel are additional. Light breakfast, snacks and beverages will be provided both days. Lunch will be provided on Thursday only.


Timing and Location

When is the event?
Thursday, January 4 and Friday, January 5, 2024.

You can plan on meeting for a full day on Thursday, and wrap up by 1pm on Friday.

Where is the event?
Our host station will be WHYY in Philadelphia. The station is located at 150 N 6th St, Philadelphia, PA 19106

Where should I stay?
Attendees will choose and arrange their own accommodations. There are several options within walking distance of WHYY. We recommend booking your hotel upon registration to get the best rate. 

Recommended nearby hotels:

Wyndham Philadelphia Historic District
400 Arch St
Philadelphia, PA 19106

Hilton Garden Inn Philadelphia Center City
1100 Arch St
Philadelphia, PA 19107

Kimpton Hotel Monaco Philadelphia
433 Chestnut St
Philadelphia, PA 19106


Day 1

Introductions & Morning Session 1

(Coffee, light morning breakfast and snacks provided)

  • Big Picture: Purpose, planning & goals
  • Building timelines, communicating with key stakeholders

Morning Break

Morning Session 2

  • Raise more money with listener-centered drives: scheduling and tactics
  • Building stronger breaks
  • Using Incentives and thank you gifts

Lunch (box lunches will be provided)

Afternoon Session 1

  • Who are your listeners?
  • Creating fundraising that turns listeners into contributors

Afternoon break

Afternoon session 2

  • Messaging: How to connect with your listeners and close the deal
  • Daily strategies
  • What to do when the plan doesn’t work

Debrief and wrap for the day

Day 2

Morning session 1

(Coffee, light morning breakfast and snacks provided)

  • Optimal on-air fundraising
  • Airchecks
  • Roles and rules
  • Your turn: Script writing, pitching and producing part 1

Morning break

Morning session 2

  • Your turn: Script writing, pitching and producing part 2

Wrap up, final thoughts and Q&A.


Jay Clayton is Greater Public’s Individual Giving Advisor, and a marketing and public relations professional with three decades of experience in public and commercial radio. Jay has worked with stations across the country of all sizes and formats.

Colleen Casey is fundraising and programming producer with over 25 years of public media experience.  She has pitched, produced, and provided training to fundraisers and programming professionals across the country on both local and national productions. 

Previously at OPB, Colleen also has experience as a copywriter, educational and event producer. Her passion for public media, flexibility, and ability to help station professionals reach their goals are hallmarks of her work.

Questions? Contact Gayle Ewer or Jay Clayton

Registration is now closed.

Jay Clayton

Jay Clayton

Greater Public Individual Giving Advisor

(781) 598-8822 (Eastern Time Zone)
Main contact for individual fundraising; pledge drive strategy; general membership