On-Air Fundraising Workshop

Master the essential components of on-air public radio fundraising alongside a cohort of peers.

On-air fundraising is the lifeblood of your membership program. In public media, we have decades of knowledge about what makes drives succeed. But even when we know what to do, it can be hard to keep pitches sounding fresh drive after drive.

We’ve developed a program that leverages all of the fundamentals of on-air fundraising, plus tips to keep your drives a success. The On-Air Fundraising Workshop is an online course where fundraising professionals join with a cohort of their peers to focus on the best listener-centered practices from top-market stations.

Led by public radio’s leading on-air fundraising expert, Jay Clayton, this in-depth training is based on last year’s sold-out in-person intensive that was one of Greater Public’s highest-rated offerings ever. The On-Air Fundraising Workshop uses an engaging mix of videos, quizzes, peer discussion, webinars, and handouts to ground participants in highly successful on-air fundraising.

You will train alongside a cohort of peers who can provide inspiration and accountability throughout the year, and beyond, providing ongoing support for future fundraising challenges.

The next On-Air Fundraising Workshop will run from August 9 – September 17.

 

Course Details
Who is this course for?

This course is for anyone at a station who is responsible for on-air fundraising, including membership managers, producers, program directors, and development directors.

The course offers comprehensive training for anyone new to on-air fundraising in public media. It also offers valuable perspective for executives and fundraising managers looking to refresh their understanding of the very best on-air fundraising has to offer.

What does it cost? Are there scholarships?

We offer this training for a fee of $249 for members and $399 for non-members. We have worked to keep the fee accessible for all-sized stations and do not have scholarships available at this time.

Can my organization register more than one person?

You may register as many people as you like, but please keep in mind the cost is per person, not per organization.

When does it start? How long does it last?

The next On-Air Fundraising Workshop will run from August 9 – September 17. Registration will open on Tuesday, May 25.

What is the time commitment?

The entire course should require 12-16 hours of time to complete.

How many people will be in each cohort?

No more than 25.

Will I work independently or must I participate on a schedule?

You will be strongly encouraged to attend three webinars in real-time. Here are the dates for the Fall 2021 cohort webinars:

  1. Thursday, August 19 at 2pm ET / 11am PT
  2. Thursday, September 2 at 2pm ET / 11am PT
  3. Thursday, September 15 at 2pm ET / 11am PT

All will be recorded watch or rewatch later, if needed. The rest of the content will be available for you to complete independently, along with recommended timelines based on content structure.

Will I get personal attention?

You will connect with your instructors via interactive forums as part of the course. They will also be available for questions and support via email.

I’m not at a station, can I register?

No. This course is only for those working at stations.

How long will I have access to materials and videos?

Materials will be available until six months after the course ends.

What exactly will I learn?

After completing this course, you will be able to:

  • Recognize the importance of on-air fundraising to overall fundraising activities
  • Identify key listener motivations, characteristics, and values
  • Develop a fundraising plan that supports station goals and objectives
  • Create a listener-centered drive that leverages station talent
  • Implement an integrated on-air fundraising campaign
  • Pitch listener-centered drive messaging that follows best practices in on-air fundraising
  • Evaluate the success of an on-air fund drive using reporting data

I have already registered, how do I access the course?

The course can be accessed at this link.

Jay Clayton

Jay Clayton

Greater Public Individual Giving Advisor

(781) 598-8822 (Eastern Time Zone)
jclayton@greaterpublic.org
Main contact for individual fundraising; pledge drive strategy; general membership

Melanie Coulson

Melanie Coulson

Executive Director for Member Station Services and Individual Giving Advisor

(206) 245-6404 (Pacific Time Zone)
mcoulson@greaterpublic.org
Main contact for digital fundraising; general membership

Already enrolled?

Click the button below to access the course.