On-air fundraising is the lifeblood of your membership program. In public media, we have decades of knowledge about what makes drives succeed. But even when we know what to do, it can be hard to keep pitches sounding fresh drive after drive.
We’ve developed a program that leverages all of the fundamentals of on-air fundraising, plus tips to keep your drives a success. The On-Air Fundraising Workshop is an online course where fundraising professionals join with a cohort of their peers to focus on the best listener-centered practices from top-market stations.
Led by public radio’s leading on-air fundraising expert, Jay Clayton, this in-depth training is based on last year’s sold-out in-person intensive that was one of Greater Public’s highest-rated offerings ever. The On-Air Fundraising Workshop uses an engaging mix of videos, quizzes, peer discussion, webinars, and handouts to ground participants in highly successful on-air fundraising.
You will train alongside a cohort of peers who can provide inspiration and accountability throughout the year, and beyond, providing ongoing support for future fundraising challenges.
We are now accepting registrations for the Summer 2022 workshop. The deadline to register is Friday, August 5.