The Basics of Digital Fundraising
BUILD A STRONG FOUNDATION FOR DIGITAL FUNDRAISING
Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign. Watch this 30-minute on-demand training to understand the basics of digital fundraising. Download the slides >> Navigate this page Why & WhoWhat are your goals, target audience, and budget?Generate revenueGrow audiencesMotivate actionChange mindsTargeting Audiences at Different Stages of the “Funnel”Targeting Awareness: Prospecting people we don’t know yet by using models, interests, keywords, demographics, or platform-specific offerings.Targeting Engagement:…