Tag: Client Communication
Corporate Support Administrative Templates
Save time by adapting these vetted documents for use at your station.
Nurture Your Underwriting Client Relationships After the Close
Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.
Tips for Getting the Best Copy on the Air, Every Time
Write the best credit copy and make sure that’s what your audience hears with these tips for composing great copy and getting it approved with ease.
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.
How Radio Underwriting Serves the Sponsor Like No Other Medium Does
Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.
The Digital Metrics That Matter Most for Public Media Fundraising
Examine the four essential Key Performance Indicators (KPIs) for digital growth that matter most for public media fundraising, as determined by public media leaders from across the system.
Underwriters Are More Like Major Donors Than You Think
Many organizations support public media for the same reasons that individuals do.
Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals
What to Say to Get Underwriting Prospects to See Value, Not Cost
The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.