Tag: COVID-19
Prepare Now for the Coming Corporate Support Rebound
Configure your team and offerings to be prepared for an anticipated growth in corporate support revenue in the coming year.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Member Only Content
Sample Copy: Healthcare
Freshen up your credit copy with real samples of health-care credit copy from stations across the country.
WXPN's Virtual 5k Brings Surprising Results
Learn about the audience engagement and revenue potential of virtual events.
Why Confronting Ethics in Fundraising Matters Now
Some hospitals' decision to give vaccination preference to major donors raises the need to examine our own practices for possible breaches in ethics.
Member Only Content
Webinar: Spring 2021 On-Air Fundraising Kick-Off
Launch into the critical spring fundraising season feeling prepared and inspired.
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience
Get recommendations from Paul Jacobs about best practices for operating public media outlets and targeting businesses for younger audiences.