A well-maintained database is the most critical element of a membership program. Bad data leads to poor fundraising.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
Put your online fundraising program on a solid foundation: guidelines for great email fundraising, e-newsletters, and optimizing your website for membership.
An on-air membership drive is the single best way to bring in new members. In some ways it’s also the easiest. You don’t have to lead your audience to the services you provide, because they’ve already made their own choice to listen.
Identify key impact factors that affect your station’s public radio membership strategy. Understand your business model, budget, and how to set up analytics.
Here you'll find concrete tips and best practices you can use to make your writing as powerful as it can be.
Understand the importance of excellent customer service from everyone at your station, not just those in membership.
Learn why, how, and when to show your members your ongoing gratitude for their support of your public radio station.