Adapt these sample direct mail letters and email templates for sustained giving at your station.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
A step-by-step mini-guide for your most successful #GivingTuesday campaign.
This resource provides a 10-email series for calendar year end as well as notes on scheduling strategies and tips for optimizing your sends.
Seattle's KPLU transformed its supporters into fundraising ambassadors using these documents during its historic $7 million Save KPLU campaign.
A well-maintained database is the most critical element of a membership program. Bad data leads to poor fundraising.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.