Tag: Mid-Level Giving
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PMDMC 2021 Recordings
The Public Media Development and Marketing Conference (PMDMC) is public media’s largest conference devoted to issues surrounding revenue generation, marketing, and management.
Apply the Right Tactics to the Right Level of Giving
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
Webinar: Mid-Level and Major Giving During the COVID-19 Crisis
Design Gift Club Benefits and Annual Calendar
Build loyalty among your gift club members with monthly personalized engagement designed just for them.
Getting Lapsed Gift Club Donors to Renew
Understand the importance of gift club renewals and how to draw members back to the club.
How to Thank Gift Club Donors
Draw your gift club members closer with effective appreciation.
Sample Gift Club Scripts, Letters, Emails
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
Gift Club Toolkit
Develop a thriving gift club that engages lower-level donors with capacity to give more, and discovers major donors for individual cultivation.
How to Start a Gift Club From Scratch
Launch this essential fundraising pathway that lets donors travel from membership to major giving.
How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.