Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Motivate yourself to set just one or two big goals that will bring the most value to your station and your underwriting team.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.