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Tag: Sales Goals

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Post in Corporate Support

Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success

Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.

Tagged with: Client Communication  Digital Sponsorship  Prospect Research  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

Member Only Content

Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Tagged with: Inventory Management  Metrics  Pricing  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

Post in Corporate Support

What Are You Going to Get Great at in 2019?

Motivate yourself to set just one or two big goals that will bring the most value to your station and your underwriting team.

Tagged with: Sales Goals  Year End 

Member Only Content

Resource in Corporate Support

Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

Tagged with: Digital Sponsorship  Inventory Management  Media Kits  Metrics  Pricing  Rate Card  Sales Goals  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Tagged with: Metrics  On-Air Sponsorship  Proposal  Sales Goals  Value Proposition  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: Find the Best Compensation Model for Your Corporate Support Team

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.

Tagged with: Commission  Hiring  Human Resources  Sales Goals  Sales Manager  Webinars 

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

Tagged with: Inventory Management  Metrics  Multi-Platform Sponsorship  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Account Executives

Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.

Tagged with: Metrics  Sales Goals  Sales Process 

Member Only Content

Resource in Corporate Support

Inventory Management Guide

Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.

Tagged with: Inventory Management  Pricing  Sales Goals  Sales Process  Traffic 

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