Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
Use these worksheets to see how your rate of Sponsorship activity translates into sales.
This worksheet breaks your overall sales goal into weekly activity goals and identifies the number of cold calls you'll need to make to be successful.