Tag: Sales Process
Words to Sell Sponsorship by: You Have 12 Seconds to Make an Impression
Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond
Four Success Stories: Stations with Double-Digit Increases in Sponsored Digital Ad Revenue
Positioning Public Media Sponsorship to Meet Marketing Predictions for 2023
Member Only Content
Effective Email Marketing for Your Sponsorship Clients
Promote sponsorship at your station using client-facing email marketing campaigns.
Why Surveying Your Underwriters Is a Good Idea
What Local Radio Buyers Are Thinking
Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.