Tag: Sales Process
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Bathroom Scales and Underwriting Sales: The Not-So-Likely Connection
Underwriting sales veteran Michelle Petties offers an eight-step strategy to inspire underwriting sales success, based on the principles she's used in her personal health journey.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.
More "Share of Wallet" Can Deliver More Revenue and Better Results
Evidence for why to consider bigger sponsor asks and stronger message schedules.
Corporate Support Strategy in the Coming Year: Telling a Client “No”
Tips from Paul Jacobs to help a client do the right thing for their business.
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
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Corporate Support Winning Proposal Examples
Get inspired by these exemplary four-point corporate support proposals.