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Tag: Sales Process

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Post in Corporate Support

Words to Sell Sponsorship by: You Have 12 Seconds to Make an Impression

Tagged with: Client Communication  Email  Proposal  Sales Process  Sales Prospecting 

Post in Corporate Support

Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond

Tagged with: COVID-19  Halo Effect  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Four Success Stories: Stations with Double-Digit Increases in Sponsored Digital Ad Revenue

Tagged with: Ad Serving  Digital Sponsorship  Sales Manager  Sales Process  Sales Strategy 

Post in Corporate Support

Positioning Public Media Sponsorship to Meet Marketing Predictions for 2023

Tagged with: Ad Serving  Sales Process  Sales Prospecting  Sales Strategy 

Member Only Content

Resource in Corporate Support

Effective Email Marketing for Your Sponsorship Clients

Promote sponsorship at your station using client-facing email marketing campaigns.

Tagged with: Digital Sponsorship  Email  Media Kits  Proposal  Sales Process  Sales Prospecting  Value Proposition 

Post in Corporate Support

Why Surveying Your Underwriters Is a Good Idea

Tagged with: Halo Effect  Sales Manager  Sales Process  Sales Strategy 

Post in Corporate Support

What Local Radio Buyers Are Thinking

Tagged with: Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success

Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.

Tagged with: Client Communication  Digital Sponsorship  Prospect Research  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Changing Media Measurement from Ratings to Impressions: Good for Public Media?

Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.

Tagged with: Digital Sponsorship  Sales Process 

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