Tag: Sales Process
What Local Radio Buyers Are Thinking
Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Bathroom Scales and Underwriting Sales: The Not-So-Likely Connection
Underwriting sales veteran Michelle Petties offers an eight-step strategy to inspire underwriting sales success, based on the principles she's used in her personal health journey.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.
More "Share of Wallet" Can Deliver More Revenue and Better Results
Evidence for why to consider bigger sponsor asks and stronger message schedules.
Corporate Support Strategy in the Coming Year: Telling a Client “No”
Tips from Paul Jacobs to help a client do the right thing for their business.