Tag: Sales Strategy
Four Ways You Can Reduce Sponsorship Attrition
Brainstorm personal and creative ways to thank your existing sponsors, and keep them coming back.
Upselling and Cross-Selling Your Underwriters
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
Prepare Your Sales Strategy for a Banner Election Year
How to approach underwriting rates, planning, and contracts in preparation for anticipated high demand of the election year.
Three Ways the Data You Already Have Can Increase Corporate Support Prospects
Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.
How to Get More C-Level Meetings to Discuss Underwriting
Get more meetings with senior-executive underwriting prospects with these recommendations for connecting with them effectively.
Staying on Top of Trends in Advertising and Marketing
Stay informed about each underwriting prospect's business news and trends with these insider publications.
How to Get "in the Zone" in Underwriting Sales More Often
How to become aware of and create more of those energizing, effortless moments in underwriting sales.
How to Handle Common Objections to Digital Sponsorship
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.