Tag: Share of Voice (SOV)
Setting Rates and Packaging Your Inventory
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Webinar: Best Practices for Pitching Digital Media
How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
Webinar: The Latest Digital Sales Trends for 2018
Corporate Support Operating Plans for Managers
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.
Annual and Monthly Avail Planners
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.