Tag: Sustainers
Refine by Resource Discipline
Quiz: The Foundational Sustainers Checklist
This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.
The Next-Level Sustainers Toolkit
Elevate your sustaining membership program - or simply strengthen its foundation - with this collection of calculators, scripts, letters, and advanced strategies.
Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.
How to Maintain Quality Member Data
A well-maintained database is the most critical element of a membership program. Bad data leads to poor fundraising.
Sustainer Member Essentials
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Membership Essentials Toolkit
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.
Membership Engagement Email Series: Multi-Year Members
12 messages aimed at multi-year donors. Download and adapt for use at your station.