Tag: Toolkit

Member Only Content

Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

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Resource in Membership

Strategies to Build an Advanced Sustainer Program

Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.

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Resource in Membership

The Next-Level Sustainers Toolkit

Elevate your sustaining membership program - or simply strengthen its foundation - with this collection of calculators, scripts, letters, and advanced strategies.

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Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

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Resource in Membership

Create Special Appeals for Sustainers

Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.

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Resource in Membership

Quiz: The Foundational Sustainers Checklist

This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.

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Resource in Membership

Membership Essentials Toolkit

In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.

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Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.