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How long has your station conducted on-air fundraising? Two of our stations at Iowa Public Radio, WOI and WSUI are celebrating 100 years of broadcasting this year. I’m not sure how long we’ve been conducting on-air fundraising, but I’m sure it’s been going on for awhile!
Have you been involved in the planning process? Since I was hired in Jan., we had our membership manager (who did the bulk of fundraising planning) leave the organization for another opportunity. My job since then has changed from when I was hired, so I am now more involved in the planning than I was in my first drive in the spring. I work with my team to decide premiums, sweepstake items, schedules, communications plan, pitch and producing schedule, etc.
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign? Like many others, we do a lot of acquisition, lapsed and renewal campaigns through direct mail. I believe we do a good job at planning those around our on-air fundraising drives so listeners/members don’t get overwhelmed with asks.
-Alanna, Membership Communications Coordinator at IPR.I would LOVE to see that spreadsheet! My predecessor also created many detailed lists, but there is always more to add! Do you tend to stick to a particular “formula” when it comes to deciding what kind of premiums, sweepstakes, etc to have for each drive?
I’d also love to hear your social plan! How do you divide that up between your team and your digital team, if you have one?
Hi Sabrina! I was recently at PMDMC, and I found it interesting how so many of us have such different days of the week planned for fundraising drives.
Hello! My name is Alanna, I’m a Membership Communications Coordinator at Iowa Public Radio. I over see premium fulfillments, digital communications and help plan and implement fundraising drives. We have news, classic and a music programming. I just started in this position and in public radio in January 2022. I have experienced one fund drive so far and have a LOT to learn!
A big pain point right now revolves around transitional growing pains! We have new staff (including myself) and will be transitioning to a new database before our fall drive.
I hope to gain knowledge and confidence in deciding best practices for our organization.
