Develop a thriving gift club that engages lower-level donors with capacity to give more, and discovers major donors for individual cultivation.
Gift clubs serve as a crucial bridge connecting membership to major giving. They offer donors more than the transactional benefits of membership to create a more personalized relationship with the organization. This invites mid-level donors to give more, if they are able. Gift clubs also create a space to identify who might want to be a major donor, so they can receive the personalized relationship-building that would allow them to someday make a transformational gift.…
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