The Greater Public Blog : Audience Development

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Setting the Stage for Organizational Transformation: The Importance of Strategic Positioning

April 17, 2025 by Joan DiMicco
Board Management Branding Capital Campaigns Engagement Leadership New Audiences Strategy
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Beyond “Now More Than Ever”: 3 Rs for Compelling Audience Messages

April 8, 2025 by Jane O’Hara
Branding Community Email Marketing Engagement Marketing New Audiences New Members Value Proposition
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Harnessing Election Energy: MPR’s Audience Development Approach During a Critical Season

November 1, 2024 by Marlena Sauceda
Elections Engagement New Audiences New Members
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Public Media: Facing Challenges, Building Our Future

August 13, 2024 by Joyce MacDonald
Building Resilience Corporate Support Leadership Major Giving Major Giving Goals Membership Mid-Level Giving New Audiences New Members Planned Giving Strategy
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Donor’s Gift Launches Innovation Fund, Sparks Growth and Fuels Change at Iowa Public Radio

June 25, 2024 by Andrea Hansen
Case Development Donor Cultivation Major Donor Acknowledgement Measuring and Reporting Impact
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KERA’s Fundraising Through Engagement: How Asking and Listening Can Lead to Giving

June 24, 2024 by Patrick Griffith
Donor Cultivation Email Marketing Engagement New Audiences New Members

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