Halo Effect Toolkit

What does it mean to a sponsor to have a “Halo” associated with their brand? …Everything. Now more than ever sponsors are looking for a trusted environment for their message to protect and elevate their brand. In commercial environments, sponsors don’t always know what other brands they may be associating with. The very characteristics that define non-commercial public media create a trusted, quality media environment that translates to real value for our sponsors by association.…