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How long has your station conducted on-air fundraising? For about 40 years I believe.
Have you been involved in the planning process? I started a few weeks before FYE 2022. This will be my first real pledge drive that I am in charge of planning. Previously I helped pitch on a air and in my corporate support role I did solicit company matches to drive up donor participation.
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign? We are really operating in silos at the moment and as a staff are going through a great deal of transition. I need to get a handle on how to access previous membership data, to be revamp and provide consistency in message to our emails and social platforms. I need to understand what is happening with content and so much more.1. Hi, my name is Amber Nowak and I am the new Director of Development for WVIK, NPR. We are a news and classical station. I have been with the station for 7 years. My role has been Director of Corporate Support for all but 2 months.
2. I am very new to this role and am also overseeing corporate support and major giving. I have many pain points or opportunities to learn. I am here to learn more about training new staff and volunteers on proper pitching(as we have 3 and will have more), script writing, managing slow times, drive length, how to structure co-pitching, incentives (what to offer, how to use them, where to buy them), best practices, listener/donor motivations, incorporating social media and emails, etc..
3.I hope to gain some the knowledge and confidence to guide the staff in our fall pledge drive.
