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1. My name is Brendan, and I’m the Senior Director, Member Growth Strategy at Connecticut Public. We’re a dual licensee that covers most of the state of Connecticut. I’ve been in my role for just over a year, and while I’m not new to journalism, communications, and fundraising, I’m new to public media. There’s a lot of nuance to learn1
2. Our biggest pain point right now is multifaceted, but it all centers on creating a new “core” message about our need for support and need for support as a Sustainer during a time of economic instability. Trying to bring about culture change when donors are already stressed has been a challenge.
3. I hope to learn strong fundamentals to implement in our on-air drives *and* a few items to experiment with. Connecticut Public has a need to catch-up to our peers and grow more comfortable with experiments in the pledge drive space.
