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Hi! For our challenges, it really varies by how the Drive is pacing, and how much challenge money we have available. We have found the most inspiring challenges to be a dollar-for-dollar match. We never ask our major donors (who provie the funds for challenges) for their gift until the the challenge is met–just their comittment–so that we are honest with them about it truly being a challenge. A couple of times, we didn’t meet the terms of the challenge (not a matching challenge–we always meet those), and we let the donors know. The major donors were kind enough to complete their pledges anyhow, and apprecaited our integrity and honesty with them about it. We pre-plan what we would like to do with our challenges during our Drives, but always remain flexible enough to change it up if we see that things are slow, or pacing behind. Also, we do try to front-load out Drives with challemges a bit early on.
Hi, everyone! Here are the details for WFDD from the questions above: 1. I am not entirely sure how many years that WFDD has been holding on-air drives, but I have seen some pics that look very 1980s-ish, so at least since then, but probably before then! We’re in our 76th year as a station! 2. I have been involved in the planning process since I began my current role. 3. Other elements of fundraising include focusing on cultivating and retaining major donors, since GP’s Benchmarks Reports have shown us that it’s where revenue growth lies for us, as membership and underwriting have nearly peaked.
Hi, Liz! You definitely brought up a great point about the slow times that happen during the Fund Drive. I’m looking forward to learning from everyone.
Hi! I’m definitely looking forward to learning from your “billion” years of experience in public media! 🙂
Hi! I’m Sonsera Kiger, and I’m the Listener and Donor Services Manager at 88.5 WFDD in Winston-Salem, NC. I’ve been with WFDD close to 3 years, though I was a Fund Drive volunteer for many years before that, and also a Community Advisory Board member. My biggest pain point for on-air fundraising is having an increased goal in a time of economic uncertainty. I hope to gain new ideas about creative/successful fundraising practices that our team can utilize.
