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August 18, 2022 at 6:27 pm in reply to: Module 1, Lesson 2 – The Fundamentals of On-air Fundraising (Summer 2022) #19838
kmcdaniel@wabe.org
ParticipantI like the thought of one and two hour blocks. Very clever! 🙂
August 18, 2022 at 6:27 pm in reply to: Module 1, Lesson 2 – The Fundamentals of On-air Fundraising (Summer 2022) #19837kmcdaniel@wabe.org
ParticipantOur 75th anniversary is coming up too at WABE next year. Looking forward to theming next year’s campaign after this milestone.
August 18, 2022 at 6:25 pm in reply to: Module 1, Lesson 2 – The Fundamentals of On-air Fundraising (Summer 2022) #19836kmcdaniel@wabe.org
ParticipantI understand your shortage of resources and staff. Wishing you all the best.
August 18, 2022 at 6:24 pm in reply to: Module 1, Lesson 2 – The Fundamentals of On-air Fundraising (Summer 2022) #19835kmcdaniel@wabe.org
ParticipantWABE has conducted on-air fundraising for over 20 years.
As the director of on air pledging, I am very involved in the planning process.
I need to be aware of our shortage of staff during the campaign, as well as the economy, inflation and also our TV pledge campaign.
August 18, 2022 at 2:39 pm in reply to: Module 1, Lesson 1 – Course Introduction (Summer 2022) #19815kmcdaniel@wabe.org
ParticipantHello everyone,
1. I am the new Director of On Air Fundraising for WABE and I’m transitioning to Public Media from 20 years of commercial radio.
2. My biggest pain point with on-air fundraising is I am new to this. In my past experience I’ve assisted with daily or weekly campaigns for various charities, but this particular role is very new, so learning the ins and outs will take time, but I’m up for the challenge.
3. I look forward to soaking up as much information as I can. Being a new family member to public media is exciting and I look forward to learning as much as I can.
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