Hello All!
I’m Rebekah. I’m the Membership Campaign Officer at WFSU in Tallahassee. My role is primarily focused on sustaining donors, and I manage the data processes associated with all of our pledge drives. I’m new to public media, but I’ve been working in nonprofit since 2013, mostly in relationship management and communications (often related to fund development).
My biggest pain point is identifying the best hosts for our on-air pledge drives. We need individuals who are well known in the community and are excited to raise money for us. But many people want to come on air to promote their own projects, or they aren’t willing to put in the work to get their friends and neighbors to donate.
I’m still fairly new in this industry, so there’s probably a lot to be gained! I hope to gain a broader understanding of the kinds of techniques or methods used in public media to get a strong donor response.