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Major donors is one of our main areas of growth as well. Looking forward to hearing what y’all are doing.
I’d love to hear more about what you all do on social. We haven’t had much engagement around social during our drives, and we don’t get any donations through our social platform links.
WBHM has been doing on-air drives for decades – we started as a classical music station had have been a News and Info station for the past 10 years or so. I’ve been in charge of planning and executing drives since I joined WBHM in 2018. As we plan our drives, we take into account any special coverage we know about in advance, and try to plan around our local school and community calendars.
Welcome! I love WFDD and have leaned heavily on Molly Davis as we stood up a local food bank collaboration for our winter drives. Looking forward to hearing how things are going there.
Lauren,
Our station used to ad lib our entire breaks as well, but have tightened our messaging and everyone uses conversational-sounding pre-scripted pitch cards. I don’t have a long history in radio, but my perception is that it sounds much better. Ad-libs aren’t off limits, but making sure you get through the scripted points keeps us from having rambling breaks that aren’t productive.
Hey there!
I’m Sabrina Balch, the Membership Director for WBHM in Birmingham, AL. I’ve been here for 3.5 years, and spent 10 years at other local non-profits before joining this team. We’re a News and Information format, with classical music overnight.
My biggest pain point is trying to balance the ideal number of on-air fundraising days, but realizing that our community here isn’t going to give until the last day or two, no matter how long the drive may be. Would love to see how other stations handle this.
We’ve made our drives much more efficient in the past years, but I hope to gain some insights on how similarly-sized stations keep up their fundraising momentum and avoid burnout with a small staff.
