Audience Insights Associate

Application Deadline: Wednesday, Jul 26, 2017

Description

Position Summary: 

The Audience Insights Associate is part of American Public Media’s (APM) Audience Research & Insights team within the Audience Development department. This position serves all of APM’s entities including regional services (Minnesota Public Radio and Southern California Public Radio) and nationally-distributed programming (such as Marketplace and A Prairie Home Companion). The Audience Insights Associate contributes meaningfully to the organization by examining and analyzing audience/member data to discover new insights leading to organizational excellence, efficiency, and growth. 

Application deadline: July 26, 2017

Position Responsibilities: 

• Gather and analyze radio market data through various tools such as Tapscan, Act I, Nielsen Audio, AudiGraphics, Listener PC, PPM Analysis Tool,Organize into regular reports or presentations.
• Prepare topline radio audience data for all national programs and stations.
• Create ad-hoc reports for many areas of the organization including Content, Marketing, Development, Membership, Distribution, Underwriting, Digital, and Finance.
• Contribute to custom research projects and audience surveys.
• Track industry audience trends.
• Develop proficiency with a variety of data platforms and reporting tools including Salesforce, IBM Cognos Reporting Studio, Tableau, etc.
• Assist with the creation of contact list requests for critical operational fundraising activities including direct mail, email, telemarketing, etc.
• Help to generate, maintain, and improve efficiency of existing reporting and analyses that inform and guide subsequent marketing and fundraising strategies.
• Work as a team to develop, apply, and maintain standard data and reporting practices to ensure accuracy and consistency across reports.
• Work as a team to organize existing reports and ad-hoc requests to ensure deadlines are met.
• Maintain documentation of reporting requirements, procedures, and business rules.
• Cross-train and provide back-up for team members as necessary.
• Foster a customer- and donor-centered, cooperative, and productive work environment.
• Other duties as assigned.

Required Education and Experience:

• Bachelor’s degree in an information-intensive or analytical field of study including, but not limited to Economics, Mathematics, Statistical Analysis, Business, Marketing, etc.
• Minimum of 6 month-1 year of applicable experience
• Experience with Excel, Word, PowerPoint, Access
• Experience/familiarity with statistics, data reporting applications, predictive modeling, and/or programming languages
• Experience/familiarity working within a CRM environment 

Required Skills, Knowledge and Abilities:

• Strong analytical skills with the ability to logic-check, see patterns and stories in information as well as manipulate and retrieve data.
• Effective communications skills, both written and verbal, with ability to synthesize and deliver insightful, relevant information to a wide variety of end users
• Well-organized with exceptional attention-to-detail and follow-through
• Self-motivated, organized, and resourceful
• Ability to establish work priorities and manage workload autonomously
• High degree of integrity, ethical decision-making and sound business judgment; able to honor high degree of confidentiality
• Ability to learn new applications as required
• Willingness to take on new responsibilities and desire to advance to Audience Insights Analyst role

Preferred Skills and Experience:

• Market research experience
• Database management
• Basic understanding of media industry
• Knowledge of statistics and predictive modeling
• Familiarity with statistical analysis software such as SPSS or SAS

Reporting To This Position:           None 

Physical Demands and Working Conditions: 

• Must be able to perform the essential duties of the position with or without reasonable accommodation
• Physical Demands:
  • Required to move about in an office environment and sit for extended periods of time
  • Frequent use of hands for data entry/keystrokes and simple grasping
• Working Conditions:
  • Moderate noise level

For additional information about this position, please contact: