Corporate Sponsorship Account Executive

Application Deadline: Friday, May 27, 2022

Description

Job Title: Account Executive

Department: Administration and Planning | WOSU Public Media

The Account Executive is responsible for assisting in achieving market sales goals through his or her own direct sales and through participation in the implementation of WOSU’s systems and overall market strategy. This position is an outside sales role that focuses on executing a consultative sales approach.

85% – Sales – Prospecting – Research, locate and contact potential clients to offer sponsorship opportunities. Needs analysis- Meet with clients to discuss their marketing and business needs; gain insight into client’s competitive market position, target customer profiles, media perceptions and budget allocations, creative approach preferences and the nuts and bolts of their business operations. Present/Propose – Strategize about best way to position the client then prepare and deliver sales presentations to new and existing clients to recommend and sell new advertising programs, and to maintain and increase existing sales orders. Close/Extend relationships – Solidify the business relationship and maintain accounts through excellent customer service and high level of client satisfaction. Copy writing – Use creative and communication skills to write copy and deliver to clients for approval/agreement. Travel – Travel to/from client location to build and maintain client relationships/accounts. An Account Executive is required to engage with clients away from the station on a regular basis (i.e., customarily every work week and occasionally daily) to successfully conduct sales activities. Communication by mail, telephone, or Internet should only be used as an adjunct to in person meetings with prospective or existing clients. Goal attainment – Meet or exceed your individual sales goal on a monthly basis. Sell in a way that is consistent with WOSU’s standards of excellence, mission and values.

15% – Station Processes – Meet all FCC guidelines. Represent the station in a manner that meets with the station’s market image. Follow station guidelines regarding: Copy approval; Copy an Traffic deadlines; Accounts receivables and collections; Participate in station activities such as meetings, events, and pledge drives when required. These may require work to be done after hours or on weekends. Follow the WOSU process and systems for monthly projections and weekly goal meetings. Prepare sales projections, weekly reports, short/long term strategy, plan and goals. Prepare and enter contract and sales orders into appropriate computer systems; Develop and process all correspondence and paperwork related to accounts. Monitor market conditions, current industry information, prices and sales. Perform collections activities and other duties as assigned.

Experience Required: Bachelor’s degree in marketing or related field, and three years sales experience and/or training; or equivalent combination of education and experience; current driver’s license. Ability to excel in the following competencies: Customer service, self-management, written/verbal communication, presenting effectively to groups at all levels of the organization; active listening; persuasion; goal orientation; critical thinking desired. Knowledge of local market including decision makers, local events and key accounts. Knowledge of sales and marketing principles and methods for showing, promoting and selling. This includes marketing strategy and tactics and sales techniques. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to work with Microsoft Office software including Outlook, Word, and Excel.

For additional information about this position, please contact: